Could a video tour on Instagram help sell your house? Social media is shaking up the industry.
by the Editorial Team
Northampton estate agents are harnessing the power of social media to shake up Northampton’s house-buying landscape.
Cobbles Estate Agency have amassed over 500,000 views online from marketing campaigns on social media in just three months of trading.
Co-founder David Lewis said:
We wanted to be different, disruptive, and honest. Estate agency has evolved, and so too must the way we market and sell homes.
David and fellow directors Tom Gernon, Russell Bradley and Nick Rees have a combined 100 years of experience in property sales, but their vision for marketing homes is firmly rooted in the present.
“We wanted to bring creativity, transparency and genuine client focus back into the property market to attract a more informed and engaged generation of buyers.”
And let’s be honest, even if you’re not buying a property there’s something truly fascinating about getting a glimpse into someone else’s home.
Every property is showcased through high-end photography, professional videography and compelling social media presentation.
Marketing specialist Nick said: “People spend an extraordinary amount of time on social platforms. Our job is to meet buyers where they are, and to make properties impossible to ignore.”
“The numbers show this approach is clearly having an impact and it’s giving us the freedom to showcase our properties in a way that’s not really been seen before in Northamptonshire. We’ve already amassed a loyal following of 5,000 across our social media channels and that’s growing every day. It’s Right Move for the Reels generation.”
Cobbles operates from its new base in Seymour House in Newport Pagnell Road West, Wootton but has intentionally moved away from rapid branch expansion in favour of prioritising quality over quantity.
The Cobbles ethos is anchored in personalised service. From setting realistic asking prices to conducting accompanied viewings and negotiating hard on behalf of vendors, the team’s hands-on approach aims to secure the best outcomes without gimmicks.
Clients are already praising Cobbles for its innovative approach, with testimonials highlighting the team’s clear communication, attention to detail, and ability to deliver results – including multiple properties sold at full asking price in a matter of days.
Follow Cobbles on Instagram to see how they are using social media to market properties. https://www.instagram.com/cobbles.ea